Rhetoric which is indirectly persuasion that made in any way, either in speech, written or visually. In Visual Rhetoric it is indirectly applied the term "what you see is what you think?" If you see something, that is what you think according to your perception plus you see that something with some persuasion messages which indirectly send it to your mind and persuade you the good things about that something.
For example, most of the toothpaste advertisement will show the two products. One with their 'best' products and the other one with a label X on it. They simply did two experiment by applying the toothpaste two different seashell and put in the chemical and knocked both seashell. The first seashell with their product brand does not broken at all while the other one was broken. Indirectly, they try to say that their toothpaste is rich in Florida unlike the other toothpaste that they label X, so don't buy other toothpaste or else you teeth will end up like the seashells once you chew the hard things.
When Aristotle said that Rhetoric is a form of persuasion and the persuasive strategy of rhetoric is call enthymemes which is a deceptive form of argument. A persuasion must have a proposition and argument and there are two types of propositional arguments which are the Deductive (The conclusion is the logical result and consequence of the propositional premise) and Inductive (The propositional premise seems to be true and provides enough support for the conclusion).
As stated by Christine Brooke-Rose (1981) in his book titled A Rhetoric of the Unreal, "The word rhetoric is a ambiguous as the word reality, both in denotation and in connotation. In denotation it can mean the verbal art used by the poet and apprehended by us; and it can also mean the critic's method of discerning and analyzing that verbal art." (p.12)
Brooke was saying this as a rhetoric in verbal or written situation but the smillarity is there when we apply it to the visual rhetoric. The visual is ambiguous in sending the messages but indirectly persuade visualizer through their thinking plus change their belief system.
The example of visual rhetoric are Rhetoric in Comics, Rhetoric in Film and Rhetoric in Advertising.
For example, most of the toothpaste advertisement will show the two products. One with their 'best' products and the other one with a label X on it. They simply did two experiment by applying the toothpaste two different seashell and put in the chemical and knocked both seashell. The first seashell with their product brand does not broken at all while the other one was broken. Indirectly, they try to say that their toothpaste is rich in Florida unlike the other toothpaste that they label X, so don't buy other toothpaste or else you teeth will end up like the seashells once you chew the hard things.
When Aristotle said that Rhetoric is a form of persuasion and the persuasive strategy of rhetoric is call enthymemes which is a deceptive form of argument. A persuasion must have a proposition and argument and there are two types of propositional arguments which are the Deductive (The conclusion is the logical result and consequence of the propositional premise) and Inductive (The propositional premise seems to be true and provides enough support for the conclusion).
As stated by Christine Brooke-Rose (1981) in his book titled A Rhetoric of the Unreal, "The word rhetoric is a ambiguous as the word reality, both in denotation and in connotation. In denotation it can mean the verbal art used by the poet and apprehended by us; and it can also mean the critic's method of discerning and analyzing that verbal art." (p.12)
Brooke was saying this as a rhetoric in verbal or written situation but the smillarity is there when we apply it to the visual rhetoric. The visual is ambiguous in sending the messages but indirectly persuade visualizer through their thinking plus change their belief system.
The example of visual rhetoric are Rhetoric in Comics, Rhetoric in Film and Rhetoric in Advertising.
This is one of the example of the Rhetoric in comic:-
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| No dialog involved in this comic but it is understood that the important to have friends can help you if you got any troubles and problems. Besides it is persuasive it also offers an arguments therefore I wish Dr Chirs is one of my friends... :) |
Where as the example of Rhetoric in film is can be seen troughout the ideological of any scene made. For example the 2011 movie is basically the idea of political people and about the power. Most of these powerful people or VVIP people got to serve 1st while people who have no power or position at all just left behind with all sweet promises.
The example of Rhetoric in advertising is as follow:-
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| Basically this advert is about the drink which help you to sleep when you hardly get to sleep at night. So fellas if you got insomnia get one bottle of this, it persuade you to help you sleep early. |
In conclusion any kind of rhetoric either verbal, written, visual or visual-written it can easily persuade others at any particular subject the designer can think of. It might come in with one messages or more then one indirectly messages if we analysize any picture of it. So people think wisely when it come into advert you might fall into buying their products which might not suitable for you.
References:
Brooke-R, C. (1981). A Rhetoric of the unreal. Cambridge University Press. Cambridge.
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